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Samuel Läubli

Samuel Läubli

CEO, Supertext

Is translation a solved problem? Rethinking a USD 30 bn industry with AI — and humans

June 12, 2026

A deep-dive on how modern language AI is reshaping the translation industry.

<h1>Is translation a solved problem?</h1> <p>Modern language AI has changed the economics of translation overnight — and yet a 30-billion-dollar industry is still very much alive. In this talk, Samuel Läubli, CEO of Supertext, walks SSM students through what neural machine translation can and can't do today, and what that means for businesses that operate across borders.</p> <h2>What we'll explore</h2> <ul> <li>How transformer-based MT actually works under the hood, in plain language.</li> <li>Where humans still outperform machines — and where the opposite is true.</li> <li>How Supertext designs hybrid workflows that combine the speed of AI with human judgement.</li> <li>The practical implications for marketing, legal and product teams in multilingual companies.</li> </ul> <h2>About the speaker</h2> <p>Samuel Läubli is CEO of <a href="https://www.supertext.com" target="_blank" rel="noopener">Supertext</a>, a Swiss language-services company that pairs cutting-edge MT with a network of professional human translators. He holds a PhD in machine translation from the University of Edinburgh and is a regular speaker at industry events on the future of language work.</p>